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Look at how the rise of the "natural" hair movement has forced mainstream companies like Pantene to expand their product line, targeting black women specifically, whether they have natural hair or relaxed tresses.

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Given the need for lingerie in this market, Nubian Skin is just good business. Indeed, according to a 2013 Nielsen report, blacks have $1 trillion in buying power and a tendency towards strong brand loyalty. Black women are among the highest portion of the consumer market. It doesn't hurt that there's a burgeoning market for this type of entrepreneurship. "Lingerie is something that's incredibly personal, and the people who are generally running these large companies are older white men, and so the last thing on their mind would be, 'What am I going to wear under my top to make sure that it's not possible to see through it?'" "I doubt that I'm the first person to have thought about this, but I think that it definitely hasn't been done on a large scale or by any mainstream company," she said. "It's about representation and the freedom to express yourself however you want," the founder, who wishes to remain anonymous until after the launch, told Mic. While it may seem superficial to say that a lingerie line is a form of progress, Nubian Skin's founder believes it is actually representative of a changing world. Despite the reality that women of color have the same needs as all women when it comes to lingerie and hosiery (and spend the same of their hard-earned money), the industry simply doesn't cater to us." But my nude isn't the nude I see in shops. Think this isn't that big of a deal? E-commerce site Nubian Skin notes that for many women of color, choosing an appropriate undergarment is a special brand of frustrating: "It's the grand debate: What do I wear under a white or sheer blouse? What color hosiery will go with these amazing shoes? Black just isn't going to work. The simple answer is nude. Now, one company is hoping to change that, thanks to their new line of flesh-colored lingerie made specifically for all shades of the spectrum, slated to hit the market this October. For far too long, "nude" bandages, "flesh"-colored bras and the complete lack of foundation colors in the local drug store have been a source of frustration only women of color can truly understand.
